The average CPM (cost per thousand impressions) of programmatic audio is only $1-$5. Direct ads, on the other hand, cost an average of $10-$20 per CPM instead.
If you want to advertise your business in a cost-efficient and effective way, programmatic audio ads are worth considering. These ads can reach a lot of people and there’s less competition for them than other types of online ads.
Ready to learn more? In this overview, we’ll help you understand why programmatic advertising should be part of your digital marketing strategy.
What Is Programmatic Audio?
Programmatic audio is a type of ad that can be placed in digital audio content to advertise a product or service. This ad could appear alongside a range of audio content including podcasts, digital radio, and music on streaming platforms such as Spotify.
Like with other types of online ads, programmatic audio advertising makes use of algorithms to automate the use of your ads through real-time bidding. Algorithms will automatically control who sees them and users may be targeted based on demographics, behavior, and more.
To make the most of programmatic audio marketing, however, you need to know what you’re doing. You should find programmatic experts here if you’re thinking about running programmatic audio ads.
Benefits of Programmatic Audio Advertising
There are many reasons to use programmatic audio ads as part of your digital marketing strategy. Here are the top advantages you should know about.
Fewer Distractions
One benefit of audio advertising is that there are fewer distractions for a listener. With display ads, it’s easy for a user to look away. They may be distracted by other things that are on their screens.
Because listeners will often be doing other things at the same time, they’re unlikely to mute or skip an audio ad. This means that your marketing message is more likely to be paid attention to.
Wide Reach
A large number of people today listen to podcasts or stream music using their devices. Running programmatic audio ads gives you access to all of these people. These ads can be useful for reaching new demographics.
Reduced Competition
Fewer advertisers are on audio platforms compared to other types of online ad platforms such as Facebook Ads and Google Ads. This means that there is lower competition and potentially lower cost when running programmatic audio ads.
Targeting Capabilities
Like other types of online ad platforms, running programmatic ads can allow you to target the exact audience that you’re hoping to reach.
You can segment audiences and reach users based on their behavior and demographics. You can ensure your message is tailored for those you’re trying to interest with your offer.
Using Programmatic Audio to Your Advantage
If you’re thinking about running programmatic audio ads, doing so can be an excellent choice. With increased attention, low competition, and impressive targeting, programmatic audio can help make your digital marketing strategy a success.
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